SUCCESS INDICATORS OF HOUSING DEVELOPERS IN REACHING OUT TO LOW INCOME EARNERS; A CASE STUDY OF URBANIS AFRICA: JAMII BORA MAKAO.

The context of this research study is housing especially for the low income
households.The problem of housing has become an everyday discussion in all
quarters of the public and private sectors of the developing countries of Africa. It
has become increasingly glaring that most of the urban population live in
dehumanizing housing environment while those that have access to average
housing do so at abnormal cost.
Housing is considered a right and therefore, an obligation of governments to
provide for its citizenry. While the provision of housing is still low, the country
still has provided a number of policies to provide housing for those in need. The
overall demand for housing according to a UNHABITAT survey is 150,000
housing units as compared to 35,000 housing units being delivered in the market.
The supply shortage has left private developers focusing on highest return market
segments which are the upper income class.
It has been cited that the housing problem cannot be solved starting at the bottom
because the poor will still be overshadowed. Houses meant for the lower end
could still be snapped up by individuals in the higher income class thereby
distorting prices and displacing the target market. This study discusses the success indicators of housing developers in reaching out
to low income earners. The success indicators include the number of housing
units developed as well as the housing models used. The study further highlights
the various challenges that have faced such developers within the country.
The study is organized into five chapters. Chapter one covers the introductory part
of the research including: abstract,background information, statement of the
problem, objectives, research questions and significance of the study. Chapter two
covers the review of existing literature on low income housing as well as the
various lifestyle theories as it narrows down to the study area using the theoretical
framework. In chapter three, research methodology is outlined. Chapter four
covers data analysis and presentation. Chapter five coversconclusions and
recommendations from the research as well as a discussion of research efforts that
need to be made in the future. This research used a case study approach. It involved picking a unit that was
typical to others, studying it intensely then making conclusions. Both qualitative
and quantitative research design was used where data was collected in the form of
numbers as well as words. A structured questionnaire was administered to
respondents who were required to fill it and return. An interview was carried out
with the manager to get more detailed data on the issues under study. Additional secondary data was obtained from housing developers, agencies as well as books
and journals.
From the main findings, there is still a very big deficit in the number of low
income housing units developed. This therefore means that the government needs
to allocate more resources to counter this deficit.